IT Lofts is located along College Street in Toronto's Little Italy neighbourhood. This 7-story boutique residence is an artful blend of design and function that merges glass and concrete with striking marble accents, dark with light, recessed spaces with jutting elements. It all works together to great a harmonious structure that's unexpected and remarkably beautiful.
The Walsh Group created the marketing strategy, brand identity and all the creative for the various marketing materials. The building envelope design was heavily influenced and modified by The Walsh group during the creative process with the architect along with the complete design and layout of the presentation centre.
The building design was changed by introducing different cladding materials in different colours and textures to highlight the architectural features of the building massing.
Developer : Worsley Urban Partners
Architect : RAW Design
Floors : 7
Suites : 56
Construction Start Date : Winter 2014