River City is an award winning multi-phased project in Toronto's West Don Lands. Designed by renowned architects Saucier + Perrotte, River City is a striking architectural development unlike anything else in the city and will consist of 4 unique phases that will blend harmoniously with each other once complete.
The Walsh Group worked closely with the developer on the first 3 phases creating the River City brand and identity, marketing strategy and all the marketing materials for launch including signage, displays and handouts. With each new phase the Walsh Group transformed and evolved the brand and completely designed the sales centre for Phase 3.
The presentation centre was carefully programmed to enhance the purchaser's experience. Large wallpapers depicting the building, unique wall finishes, displays and model suite orientation were all utilized for maximum impact.
Developer : Urban Capital
Architects : Saucier + Perrotte Architects with ZAS Architects
Location : West Don Lands, Toronto
Construction Start Date :